Promise only what you can deliver. Then deliver more than you promise.
When a man repeats a promise again and again, he means to fail you. ~Proverb
A promise is a cloud; fulfillment is rain. ~Arabian Proverb
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. ~Bill Cosby
It is an immutable law in business that words are words, explanations are explanations, promises are promises but only performance is reality. ~Harold Geneen
A promise is a debt. ~Proverb
Those that are most slow in making a promise are the most faithful in the performance of it. ~Jean Jacques Rousseau
God's promises are like the stars; the darker the night the brighter they shine. ~David Nicholas
Unless commitment is made, there are only promises and hopes; but no plans. ~Peter F. Drucker
Those who promise us paradise on earth never produced anything but a hell. ~Karl Popper
Promise, large promise, is the soul of an advertisement. ~Samuel Johnson
A liar is always lavish of oaths. ~Pierre Corneille
In the midst of great joy, do not promise anyone anything. In the midst of great anger, do not answer anyone's letter. ~Chinese Proverb
For anything worth having one must pay the price; and the price is always work, patience, love, self-sacrifice - no paper currency, no promises to pay, but the gold of real service. ~John Burroughs
Illness is the most heeded of doctors: to goodness and wisdom we only make promises; pain we obey. ~Marcel Proust
Beauty always promises, but never gives anything. ~Simone Weil
The man who promises everything is sure to fulfill nothing, and everyone who promises too much is in danger of using evil means in order to carry out his promises, and is already on the road to perdition. ~Carl Jung
A prince never lacks legitimate reasons to break his promise. ~Niccolo Machiavelli
Rarely promise, but, if lawful, constantly perform. ~William Penn
Breach of promise is a base surrender of truth. ~Mohandas Gandhi
Politicians are the same all over. They promise to build bridges even when there are no rivers. ~Nikita Khrushchev
Promise little and do much. ~Hebrew Proverb
One promises much, to avoid giving little. ~Marquis de Vauvenargues
Go for it now. The future is promised to no one. ~Wayne Dyer
A politician is known by the promises he keeps.
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